Thursday, May 29, 2008

Star Tribune: Dunkin' Donuts pulls Rachael Ray ad after Muslim scarf complaints

Dunkin' Donuts has pulled an online advertisement featuring Rachel Ray due to complaints about her scarf in the promo. Evidently, the scarf closely resembles a kaffiyeh, which has now come to symbolize Muslim terrorism.

I have no idea what 1.) Ray was thinking by sporting that look; 2.) I doubt Ray is either Muslim or terrorist. With that said, was she tacitly endorsing Muslim "freedom fighters" in their quest for a Palestinian homeland? After all, former PLO terrorist leader Yassir Arafat made the scarf look popular. My take, I HIGHLY doubt it...but as Michelle Malkin stated in a column regarding the ad, "It's refreshing to see an American company show sensitivity to the concerns of Americans opposed to Islamic jihad and its apologists."

If you peruse the Star Tribune article, the user comments naturally gravitate towards our country's perceived Islamophobia. Of course, because this is a religion of peace to which we refer!!! (note: sarcasm)

According to the multicultural, enlighted Liberals, we have no reason to believe that Islam = terrorism.

Here's the complete article:

BOSTON — Dunkin' Donuts has pulled an online advertisement featuring Rachael Ray after complaints that a fringed black-and-white scarf that the celebrity chef wore in the ad offers symbolic support for Muslim extremism and terrorism.

The coffee and baked goods chain said the ad that began appearing online May 7 was pulled over the past weekend because "the possibility of misperception detracted from its original intention to promote our iced coffee."

In the spot, Ray holds an iced coffee while standing in front of trees with pink blossoms.

Critics, including conservative commentator Michelle Malkin, complained that the scarf wrapped around her looked like a kaffiyeh, the traditional Arab headdress. Critics who fueled online complaints about the ad in blogs say such scarves have come to symbolize Muslim extremism and terrorism.

The kaffiyeh, Malkin wrote in a column posted online last Friday, "has come to symbolize murderous Palestinian jihad. Popularized by Yasser Arafat and a regular adornment of Muslim terrorists appearing in beheading and hostage-taking videos, the apparel has been mainstreamed by both ignorant (and not-so-ignorant) fashion designers, celebrities, and left-wing icons."

A statement issued by Canton, Mass.-based Dunkin' Brands Inc., however, said the scarf had a paisley design, and was selected by a stylist for the advertising shoot.

"Absolutely no symbolism was intended," the company said.

Dunkin' spokeswoman Michelle King said the ad appeared on the chain's Web site, as well as other commercial sites.

Malkin, in a posting following up on last week's column, said of Dunkin's decision to pull the ad, "It's refreshing to see an American company show sensitivity to the concerns of Americans opposed to Islamic jihad and its apologists."

Ray, host of the Food Network television program "30 Minute Meals" as well as a syndicated daytime talk show, began appearing in ads for Dunkin' Donuts in March 2007. When Dunkin' announced the partnership, it said Ray would be featured in TV, print, radio and online spots in a campaign running through 2010.

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